Planed Behavior Theory
Mostrando 1-1 de 1 artigos, teses e dissertações.
-
1. Intenção de escolha de ensino superior privado à luz da Teoria do Comportamento Planejado.
The aim of the study was to analyze the behavior purchase of the high school students by Planed Behavior Theory (PBT) and their relationship with marketing actions in social choice study in a private college. When behavior consumer investigation is performed, the researchers had highlighted the attitude evaluation by PBT. This kind of theory was developed to
Publicado em: 2009