Private Brands
Mostrando 1-11 de 11 artigos, teses e dissertações.
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1. Cost analysis of materials used in Class III, IV and V composite resin restorations
AIM: To assess the total cost of direct and indirect materials used in Class III, IV and V composite resin direct restorations. METHODS: The calculation of costs was based on the method of variable costing system. A list of the materials was obtained by a panel of experts and based on the excellence standards established in the literature for dental team tre
Braz. J. Oral Sci.. Publicado em: 2013-12
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2. Análise comparativa dos antecedentes e dimensões do brand equity entre marcas de fabricantes e marcas próprias no setor de vestuário
Este artigo trata da identificação e avaliação do impacto dos antecedentes e determinantes do brand equity (BE). Entre estes antecedentes, encontram-se os esforços de marketing da empresa, contemplados no seu mix de marketing, enquanto que, entre os determinantes, incluem-se tanto as dimensões do BE quanto variáveis que refletem o comportamento pessoa
Gest. Prod.. Publicado em: 05/11/2013
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3. As marcas próprias como estratégia competitiva do varejo supermercadista : um estudo sobre a experiência brasileira recente
Following the media evolution, industry brands gained strength and popularity, winning the confidence of its consumers. Manufacturer brands were consolidated during the twentieth century, symbolizing quality, reliability and status to its consumers. While the industry strengthened the image of their brands with consumers, the retail negotiation power crumble
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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4. Identidades inventivas : territorialidades na rede cultura viva na região sul
The historical analysis of public policies towards culture in Brazil reveals the country has gone through a process of change in which the perspective of custody, the appreciation of the artist, the reduced fostering to the understanding of culture as an expression of the fine arts were replaced by the notion of the market as a definer of cultural values and
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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5. Avaliação de estratégias de comunicação e da memória visual na embalagem de alimentos processados dirigidos ao público infantil / Evaluation of communication strategies and visual memory of packaging of processed foods targeted to children
INTRODUCTION. The industry can estimulate the consumption of a variety of foods with high energy density through marketing, with substantial involvement on the shaping of childrens eating habits. Little is known about the childs memory in relation to the packaging of foods targeted to this audience. OBJECTIVE. To describe the communication contents of the pa
Publicado em: 2010
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6. Marcas próprias de supermercado: um estudo com consumidoras na cidade de São Paulo / Supermarket private labels: a study with consumers in São Paulo city - Brazil
ABSTRACT The objective of this work is to investigate the consumption of private label products in supermarkets, focusing on the consumerschoices between private label and leading brand products. It is intended to catch the perception of the consumers relatively to the prices and product quality associated to the retailersbrands. The Focus Group research met
Publicado em: 2008
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7. Conflito e interdependência na cadeia de suprimentos de marcas próprias
The supply chain management involves participants with conflicting objectives. Attrition situations naturally occur and the use of power defines the conformation of the supply chain. Such attritions can, eventually, modify the product offered to the consumer, in the last loop of the chain. On the private label issue the behavioral dimension of the supply cha
Publicado em: 2006
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8. Marca lugar: lições da Nova Zelândia. / Place brand: lessons from New Zealand brand.
There is a new perception about country image as a powerful asset within the national economy. The national image is now often viewed as a potential competitive advantage. Therefore, the correct use of national identity and country image could and should be an important tool for economic development. The strategic utilization of this asset and of local value
Publicado em: 2006
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9. Marcas de Supermercado / Supermarket Brands
This paper is about brands owned by or controlled by retail trade supermarkets. We analyze the market characteristics of the products composing these brands, the consumers perception of same and the modifications in the supermarket segment that led to the development of its private brands.
Publicado em: 24/11/2005
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10. Um desafio para a regulação do mercado de assistência à saúde no Brasil: a escolha do consumidor de planos de saúde
The objective of this dissertation is to discover and to analyze the way how the consumer uses his/her perception to decide contracting a health plan, to supply elements that can serve to subsidize the State, the market and the consumers, in relation to the knowledge on the process of choice of the consumer and the decisions of purchase and contracting servi
Publicado em: 2003
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11. Gestão de compras de supermercados: estudo de caso COOP - Cooperativa de Consumo. / Purchasing adminstration in supermarkets - case study - COOP cooperativa de consumo.
The present study intends to survey and evaluate the purchasing administration in supermarkets by describing and understanding it in a chain of supermarkets as to the strategical contribution of the purchasing process to business results. The approach was empirical-theoretical applied to a case study (COOP Cooperativa de Consumo), estabilished in 1954 to
Publicado em: 2001