Purchase Behavior
Mostrando 1-12 de 93 artigos, teses e dissertações.
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1. THE INFLUENCE OF ENVIRONMENTAL ENGAGEMENT IN THE DECISION TO PURCHASE SUSTAINABLE COSMETICS: AN ANALYSIS USING THE THEORY OF PLANNED BEHAVIOR
RESUMO Objetivo: Esta pesquisa objetiva identificar a influência do engajamento ambiental na intenção de compra de cosméticos sustentáveis por consumidores brasileiros usando a Teoria do Comportamento Planejado. Metodologia: Na fase qualitativa, foram aplicadas duas entrevistas em profundidade, desenvolvendo uma survey considerando as principais cre
Revista de Administração da UFSM. Publicado em: 2022
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2. Que nojo! Devo confiar em você? O papel do mindset na confiança da marca após um incidente negativo
Resumo Objetivo – O objetivo desta pesquisa é examinar a influência do mindset na reação dos consumidores a um evento negativo envolvendo uma marca corporativa. Metodologia – Realizamos dois estudos, um qualitativo e um quantitativo. No primeiro, mostrou-se aos participantes uma foto do incidente com uma legenda e realizaram-se entrevistas pessoais
Rev. bras. gest. neg.. Publicado em: 26/08/2019
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3. Avaliação do efeito do uso de agrotóxicos sobre a saúde de trabalhadores rurais da fruticultura irrigada
Resumo O presente estudo refere-se ao impacto do uso de agrotóxicos sobre a saúde humana no Submédio do Vale do São Francisco. Por meio de entrevistas objetivou-se analisar a influência dos condicionantes sociais, culturais e econômicos no processo saúde-doença dos trabalhadores expostos a agrotóxicos. Para a coleta de dados foram entrevistados 339
Ciênc. saúde coletiva. Publicado em: 05/08/2019
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4. Greenwashing effect, attitudes, and beliefs in green consumption
Abstract Purpose The purpose of this paper is to analyze the perception of the influence of greenwashing and of attitudes and beliefs in the decisions of purchase of green products in the retail. Design/methodology/approach A quantitative research was carried out by means of a survey with a sample of 880 consumers living in São Paulo city, Brazil, who buy
RAUSP Manag. J.. Publicado em: 15/07/2019
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5. Antecedents and consequences of impulse buying: a meta-analytic study
Abstract Purpose The purpose of this paper is to propose a framework to distinguish between various types of antecedents and consequences of impulse buying. The authors tested it using a meta-analytical approach. Design/methodology/approach The authors examined 12 databases and analyzed 178 relationships in 100 articles. For the quantitative data analysis,
RAUSP Manag. J.. Publicado em: 15/07/2019
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6. How the perception of quality for beef evaluated by the buyer at the time of purchase: Study in three Brazilian cities of different sizes - Curitiba, Campo Mourão and Palotina
ABSTRACT. In order to evaluate how beef buyers in the State of Paraná, Brazil south value meat quality indicators, and attributes of credibility, 519 interviews were conducted in three cities with different sizes (Big - Curitiba, Medium - Campo Mourão and Small - Palotina). The interviews were applied after the meat was placed in the shopping cart and were
Acta Sci., Anim. Sci.. Publicado em: 04/07/2019
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7. Consumer behavior: conditioners on the purchase decision of fluid milk
RESUMO: Considerando condições econômicas, contingênciais e culturais que interferem na demanda do consumidor, o objetivo desta pesquisa foi avaliar o grau de importância dessas variáveis na decisão do consumidor brasileiro de comprar leite fluido. Um total de 1.015 consumidores de leite foi pesquisado por meio de ferramentas não probabilísticas, c
Cienc. Rural. Publicado em: 21/03/2019
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8. Efeito Disposição: Propensão à Venda de Investidores Individuais e Institucionais
Resumo Este artigo utiliza uma base de dados única, que contempla dados reais de operações de todos os investidores do mercado de ações brasileiro. Foram analisadas mais de 60 milhões de operações de compra e venda de mais de 500 mil investidores. Os resultados apontam que os investidores pessoa física estão entre os tipos de investidores mais prop
Rev. Bras. Econ.. Publicado em: 2019-03
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9. GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR
ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada an
RAM, Rev. Adm. Mackenzie. Publicado em: 2017-10
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10. Powdered tucupi condiment: sensory and hygroscopic evaluation
Abstract Tucupi is a fermented liquid obtained from cassava (Manihot esculenta Crantz), very much appreciated by the traditional cuisine of Northern Brazil. However, there are no scientific reports on its use in the formulation of products. Thus, the present study aimed to elaborate a powdered condiment with tucupi, as well as to assess the product’s senso
Food Sci. Technol. Publicado em: 31/07/2017
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11. Managerial response to stockouts: the effect of remedies on consumer behavior
Abstract Stockouts remain a significant problem for retail firms. Estimates of stockout rates in the past fifty years consistently averaged approximately 8 percent. The consequences of stockouts transcend the retail store to include its supporting supply chain. In addition to the effect on the behavior of consumers, stockouts can impact the firm’s replenis
Prod.. Publicado em: 24/11/2015
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12. Relationship between the price of fish and its quality attributes: a study within a community at the University of São Paulo, Brazil
The aim of this study was to evaluate the associations between the products' market price and attributes related to fish purchase and consumption within a university community in Brazil. A structured questionnaire consisting of a five-point Likert scale was used. It was previously tested and made available to the university community via the Internet. The sa
Food Sci. Technol. Publicado em: 02/08/2013