Retail Store Card
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1. Vertical integration strategy on the Private Label Card market / Estratégia de integração vertical no mercado de Cartões Private Label
We analyze, through the lens of Organizational Economics, vertical integration decisions involving credit cards managed by retailers (Private Label cards). We evaluate why different firms choose between different vertical integration strategies for its operations on this specific market, by testing hypothesis derived from the theories dealing with this theme
Publicado em: 2007