Retail Trade Marketing
Mostrando 1-9 de 9 artigos, teses e dissertações.
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1. Função das ações de Trade Marketing na construção ou manutenção do Brand Equity: um estudo de caso de uma marca de absorventes
About fifteen years ago, a phenomenon of retail concentration, an important and already consolidated movement in some European countries, started to occur in the Brazilian market. As a consequence, manufacturers structures and relationships with retailers suffered great alterations. In relation to structure, there has been an increasing number of Trade Marke
Publicado em: 2009
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2. GUARANTEEING THE STRATEGIC FIT OF TRADE MARKETING: FOCUSING FIRMS IN THE CONSUMER GOODS MARKET / ASSEGURANDO ADEQUAÇÃO ESTRATÉGICA DO TRADE MARKETING: FOCO EM EMPRESAS DE BENS DE CONSUMO
A competitividade no mercado de bens de consumo não duráveis vem aumentando nos últimos anos. Empresas que atuam neste segmento enfrentam, a cada dia, maiores dificuldades para diferenciar seus produtos frente a seus concorrentes. O novo cenário competitivo fez com que as indústrias entendessem a importância dos clientes que distribuem seus produtos ao
Publicado em: 2009
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3. Projeto de arquitetura de interiores de lojas voltadas para o segmento luxo: um estudo de caso da rua Oscar Freire
Nowadays, the Brazilian economy is passing through a big turbulence, and the retail trade practice is getting more and more crowded. As it is getting worse finding opportunities to differentiate products, prices, promotions and locations, the retail traders are trying to transform their own store into a competitive differentiate, making it more attractive an
Publicado em: 2007
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4. Tenha fé, é um bom negócio! O marketing nas fronteiras da religião: a fé como alavanca de negócios no varejo de produtos religiosos
Este trabalho tem como objetivo, entender as motivações dos consumidores de pro-dutos relacionados à religiosidade, justificando desta maneira, a existência de um nicho mercadológico específico e a principal alavanca operacional nesse marcado. Nele, a base para as conclusões está centralizada em uma pesquisa de campo especialmente desenvolvida, relac
Publicado em: 2007
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5. Um Estudo dos Supermercados no Brasil: Uma Investigação sobre a Demanda de Mercado, a Fatia de Mercado e a Área de Influência / Trading Area: Quantitative Analisys and Predictive Models
This work is built upon findings of previous studies1 conducted by the author, and aims to offer a contribution to the infant retail theory. We managaed to develop and operationalize the concepts of trading area, market demand, and market share, and also to analyse the resultas of these indicators for the 27 supermarkets, in São Paulo, which were studied in
Publicado em: 24/11/2005
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6. Marcas de Supermercado / Supermarket Brands
This paper is about brands owned by or controlled by retail trade supermarkets. We analyze the market characteristics of the products composing these brands, the consumers perception of same and the modifications in the supermarket segment that led to the development of its private brands.
Publicado em: 24/11/2005
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7. COMERCIALIZAÇÃO AGRÍCOLA NO ESTADO DE SERGIPE / Agricultural commercialization in the State of Sergipe
These study of the agricultural market of Sergipe analyse the his bases, structure and importance to start of the identify of the principal imports and exports products, that destine to the supply of the markets. These meaning, were adopts of the principles of the ,search direct and indirect that counted with the stand of the infomations of field, following
Publicado em: 2005
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8. Mechanisms of food safety and quality regulation. / Mecanismos da regulação da qualidade e segurança em alimentos.
The guarantee of the good quality of food is a growing focus of governments, companies and the international standardization, certification and trade agents. Their efforts are addressed to influence the consumer s perception over the many attributes of a food product, with special attention to the nutrition and safety attributes. The warranty of quality is o
Publicado em: 2003
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9. Marketing de relacionamento: uma abordagem entre a relação do produtor e a grande rede varejista de supermercado
This work has an exploratory study about the relation business to business, from the manufacturer and the supermarket retailer, as well how the relationship marketing have been using in this relation. The analisys starts with the concept of marketing, with an overview about the stages of it, as well, shows the evolution of the retail commerce, and why it has
Publicado em: 2001