Servicescapes
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1. A LUZ NOS CENÁRIOS DE SERVIÇOS FENOMENOLOGIA DA EXPERIÊNCIA INTERATIVA DOS PARTICIPANTES DOS ENCONTROS DE SERVIÇOS COM A ILUMINAÇÃO AMBIENTAL / LIGHT AT SERVICESCAPES: PHENOMENOLOGY OF THE INTERACTIVE EXPERIENCE OF SERVICE ENCOUNTERS PARTICIPANTS WITH ENVIRONMENTAL LIGHTING
Taking up a phenomenological-hermeneutical approach, this dissertation seeks both to widen as well as to improve the ways through which people participating in service encounters interact with environmental lighting. In this sense, the literature review focussed servicescapes as spatial representations whereby the physical environment of a service firm suppo
Publicado em: 2003