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Mostrando 1-12 de 36 artigos, teses e dissertações.
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1. Brazilian generics market change after Farmácia Popular program
ABSTRACT OBJECTIVE To evaluate trends in the use of generic and non-generic medicines to treat hypertension and diabetes under the Farmácia Popular Program (FP) and its impact on generic medicines sales volume and market share in the Brazilian pharmaceutical market. METHODS This longitudinal, retrospective study used interrupted time series design to anal
Rev. Saúde Pública. Publicado em: 17/10/2019
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2. O impacto do investidor institucional no preço das ações
Resumo Objetivo – Este estudo tem como objetivo analisar o impacto dos fundos de investimento comprando e vendendo ações juntos por períodos consecutivos no preço dessas ações. Metodologia – Foram realizadas análises de regressão em painel com efeitos fixos para identificar a relação entre a variável persistência, que mede em quantos perío
Rev. bras. gest. neg.. Publicado em: 26/08/2019
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3. ESTIMATING THE DEMAND FOR BROADBAND SERVICES IN BRAZIL: ANALYSIS BY A DISCRETE-CHOICE MODEL
RESUMO A análise empírica estima a demanda por banda larga fixa residencial no Brasil por meio do modelo de escolha discreta Nested Logit. Os resultados indicam que a demanda é elástica. A elasticidade preço da demanda é maior para os municípios que contam com mais de um grupo econômico ofertando banda larga. Esse resultado é intuitivo na medida que
Rev. econ. contemp.. Publicado em: 29/07/2019
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4. Misvaluation and behavioral bias in the Brazilian stock market
RESUMO O estudo buscou utilizar o modelo desenvolvido por Gokhale et al. (2015) para identificar existência de sobrerreação e vieses comportamentais no mercado de ações brasileiro e analisar seu desempenho como estratégia de investimentos na Bolsa de Valores, Mercadorias e Futuros de São Paulo (BM&FBOVESPA), no curto e longo prazo, bem como testar sua
Rev. contab. finanç.. Publicado em: 2019-03
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5. Analysts' Consensus and Target Price Accuracy: A Study in Latin America
Abstract Market analysts, by means of issuance of their opinions (earnings per share, target prices, and recommendations), have been the object of several earlier studies. Previous literature identifies analysts as information intermediaries between companies and investors, and identifies their role in reducing the information asymmetry. This study investiga
BAR, Braz. Adm. Rev.. Publicado em: 18/12/2017
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6. Demand for inputs in silkworm production: the case of Turkey
ABSTRACT The objective of this study was to calculate the price, cross, and Morishima Technical Substitution elasticities for the costs of manpower, supply of mulberry leaves, transportation, heating, and material, all of which play pivotal roles for producers in sericulture. A survey was conducted by face-to-face interviews with 207 farmers within the scope
R. Bras. Zootec.. Publicado em: 2017-12
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7. Estratégia mercadológica de produtos : um estudo aplicado ao setor de bares e lanchonetes
This dissertation aimed to develop a marketing strategy for the products of a soft drink¿s manufacturer and distributor with its clients through a wide survey that would allow getting to know customer profiles in each retailer, due to its location, region of influence, internal infrastructure, meal options and services offered to consumers. This way made it
IBICT - Instituto Brasileiro de Informação em Ciência e Tecnologia. Publicado em: 2011
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8. The Capital Goods Market and the combination of generic strategies / O mercado de bens de capital e a combinação das estratégias genéricas
This study deals about the topic of the generic strategies disseminated by Porter, which has been topic of researches as much in the academic world as used in the business world due to its extension and easiness of comprehension. The generic strategies are cost leadership, leadership in product differentiation and focus. Porter inferred that a company must c
Publicado em: 2010
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9. Atitude do consumidor em relação às marcas próprias de supermercados: um estudo exploratório / Consumers attitude towards supermarkets own brands: an exploratory study
The retail sector is going through major changes due in order to meet efficiently and effectively the demands of the consumer in a highly competitive environment. Thus, the creation and implementation of strategic actions that provide competitive differentials for retailers have become essential in the day to day of retailing. The adoption of own brands in t
Publicado em: 2009
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10. ECONOMIC ANALYSIS OF THE MARKET FOR MINERAL WATER / AnÃlise econÃmica do mercado de Ãgua mineral
The dissertation is proposing to submit a descriptive analysis on the market of mineral waters. The approach of the subject is done, initially, through a brief history of his downing and panoramas of the world and national market. Through the data of total volume sold per thousand liters, the total amount sold in millions of real (Brazilian money), market sh
Publicado em: 2008
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11. Posicionamento de frutas brasileiras no exterior do ponto de vista do consumidor: um estudo comparativo da imagem de frutas estrangeiras no mercado holandês / Positioning of Brazilian fruits in the foreign market from the consumers point of view: a comparative study on the image of foreign fruits in the Dutch market
In recent years, Brazils share in the international market comes advancing constantly, especially in the competitive fresh fruit segment. One of the prerequisites for a product to stand out among other similar goods in the foreign market relies on understanding how this product is perceived by the target. Accordingly, the goal of the present work is to analy
Publicado em: 2008
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12. CONSUMERS OF CARROT: THEIR PERCEPTIONS AND ATTITUDES RELATED TO THE BABY CARROT / CONSUMIDORES DE CENOURA: SUAS PERCEPÇÕES E ATITUDES EM RELAÇÃO À CENOURA BABY
There is no information available about Baby carrot consumer behavior in Brazil. This exploratory study aims to identify issues related to individual differences that build a consumer behavior model. Specifically, the goals of this study are to reveal the consumers´ perceptions and attitudes related to Baby carrot; the reasons that guide their choice or rej
Publicado em: 2008