Shopping Centers Regiao Metropolitana Do Recife
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1. Uma proposta para a avaliaÃÃo da qualidade dos serviÃos da administraÃÃo de shopping centers, utilizando o modelo SERVQUAL
Currently the markets are immersed in a economy of services, that deals with as competitive advantages to the quality given service. The quality of service contains many psychological characteristics, in contrast to a product with physical characteristics that can easily be measures. The customer makes a daily pay-judgment of the product or service, forming
Publicado em: 2005