Utilitarian Value
Mostrando 1-12 de 14 artigos, teses e dissertações.
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1. Doação de leite humano na perspectiva de profissionais da atenção primária à saúde
Resumo Introdução A doação de leite humano envolve valores sociais, conhecimento e organização, tanto para os profissionais de saúde como para as mães doadoras, tornando-se, assim, objeto complexo da atenção à saúde materno-infantil. Objetivo Buscou-se compreender representações de profissionais de saúde da atenção primária sobre a doaç�
Cad. saúde colet.. Publicado em: 30/09/2019
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2. Potencial utilitário da vegetação lenhosa em área de Caatinga no estado de Pernambuco, nordeste do Brasil
Resumo Este estudo teve como objetivo a análise da relação entre a população humana situada no Assentamento Olho d´Água do Félix, Caruaru-PE e as espécies florestais conhecidas e utilizadas, de forma a testar a hipótese de aparência ecológica. Foi realizado um inventário da vegetação arbórea através de parcelas amostrais de 400 m2 nos fragme
Ciênc. Florest.. Publicado em: 30/05/2019
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3. Moderating Effects of Sales Promotion Types
This paper aims to analyze the influence sales promotion types have on the relationship between perception of financial risk and perception of utilitarian and hedonic value on consumer purchase intentions. To this end, an experiment was conducted involving 589 participants divided into two groups defined by distinct scenarios in which the sales promotion typ
BAR, Braz. Adm. Rev.. Publicado em: 2015-06
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4. Fatores visuais de design e sua influência nos valores de compra do consumidor / The influence of perceived design characteristic on customer’s purchase values
Este artigo explora o tema das experiências dos consumidores nos ambientes físicos oferecidos pelas empresas de serviços, avaliando o impacto de fatores visuais de design sobre a percepção de valor por parte dos clientes de um ponto de venda com autosserviço. Foram identificados os valores de compra dos usuários e as características de design percebi
Publicado em: 2010
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5. Influência dos valores humanos, tipo de julgamento e atribuição de significado na intenção de voto ao cargo de governador do Distrito Federal
The present study intends to verify the influence of the Personal Human Values, the meaning and the type of judgment in the votes intention to Governor of the Distrito Federal. Human Values are goals that are used as principles that guide a persons life. The meaning is similar to the psychological meaning that relates to the affective reactions and subjectiv
Publicado em: 2007
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6. Compreendendo a leucemia: a percepção da família sobre o diagnóstico e o tratamento da doença
Introduction: acute lymphocytic leukemia (ALL) is the most common neoplasm in childhood. Currently, around 80% of children and adolescents newly diagnosed may achieve cure. The treatment is long and painful, with changes in the family routine, internment and frequent consultations. Despite the good prognosis, leukemia is linked to the cancer symbolism of pai
Publicado em: 2007
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7. RELAÃÃES DE TROCA SOB A ÃTICA DO MARKETING DE RELACIONAMENTO E DA TEORIA DA DÃDIVA / Exchange relations under the optics of relationship marketing and the Gift Theory.
In the marketing area, there is a trend to consider the exchange relations only from an economic and utilitarian perspective. However, as the exchanges are social phenomena, it does not have to be treated only under this perspective. Because of this fact, it is necessary to understand not only the economic aspects of the exchange, but also the symbolic aspec
Publicado em: 2006
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8. A formação de professores na universidade: uma tendência a primazia da prática?
The present study is focused on the recognition of existing university conceptions responsible for a trend towards a surplus value of the practice on professional formation, mainly in courses addressed to teacher formation. The hypothesis sustained here is that the force behind this tendency relies upon aspects that drives universitary foundation and upon pr
Publicado em: 2006
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9. Análise da correspondência entre Manuel Bandeira e Ribeiro Couto / Analysis of the correspondence between Manuel Bandeira and Ribeiro Couto
This study has as objective showing the importance of the letters, as influence in the process of the literary creation of Manuel Bandeira and Ribeiro Couto, in view of the second phase of the modernist movement, in the period between 1929 and 1939. At the same time, I want to demonstrate that the referring poetical function to the letters as literary genre,
Publicado em: 2006
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10. Proposta de um método para a definição de rotas cicláveis em áreas urbanas.
Urban problems caused by transportation planning that prioritizes the use of the automobile indicate the inclusion of the bicycle as a viable alternative of urban transport in Brazilian cities. However, it is verified the lack of guidelines that can lead to policies that encourage bicycle transportation, amongst which stands out the insertion or improvement
Publicado em: 2006
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11. Remodelando TradiÃÃes: Os Processos Criativos e os Significados do Trabalho Artesenal entre as Louceiras do CÃrrego de Areia
ABSTRACT This work investigates the handicraft practice of earthenwareâs artisans at Corrego de Areia, a community located seven kilometers from the county of Limoeiro do Norte in the State of Ceara. The women engaged in this activity use clay as raw material which is changed into not only earthenware and sold at the regionâs markets by the edges of Jaguar
Publicado em: 2004
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12. CaracterizaÃÃo geo-ambiental e estudo da variabilidade espaÃo-temporal de erosÃo no Parque Metripolitano Armando de Holanda Cavalcanti - Cabo de Santo Agostinho - PE/Brasil
The present work had as objective elaborates a base of geo-environmental data for the diagnosis of the physical middle and study of the space-temporary variability of erosion with information of the biotic, no biotic and anthropological factors of the geo-ecosystem of the âArmando de Holanda Cavalcantiâ Metropolitan Park in Santo Agostinho s District. The
Publicado em: 2004