From the political point of view, major sporting events are seen as a way of strengthening a country's institutional image and, as a result, the popularity of its leaders. Events in Brazil in response to the 2014 World Cup, however, point towards other conclusions. The objective ...
Ver documentoRESUMO Este artigo examina como as ideias relativas à identidade regional circularam em discussões sobre a Copa do Mundo. Primeiro, apresenta preparações e discussões em torno da partida entre Chile e Estados Unidos em Recife, em 1950. Em seguida, analisa a atenção dada ao tornei...
Ver documentoAbstract Aim: Sporting mega-event organization requires developing strategies to maximize the chance of success. For the Brazil 2014 Fifa World Cup, it was not different. The action started long before the opening match on 06/12/2014. The issue we seek to investigate is: How did...
Ver documentoAbstract The 2014 World Cup occurred in Brazil at a time of great political turbulence and change in communications markets. From the standpoint of a person involved in media coverage of this championship, the MA thesis titled Os silêncios, os silenciamentos e a cobertura midiáti...
Ver documentoBrazil will host the FIFA World Cup™, the biggest single-event competition in the world, from June 12-July 13 2014 in 12 cities. This event will draw an estimated 600,000 international visitors. Brazil is endemic for dengue. Hence, attendees of the 2014 event are theoretically at...
Ver documentoAbstract Aims: The specific aims of this study were to characterize player turnover on FIFA Women’s World Cup (1991-2015), and to explore the relationship between the turnover rate and team performance. Methods: We analyzed the seven national teams that participated in all of...
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Ver documentoAbstract The present study investigates the influence the organizing body’s reputation has on the image of a sports mega-event and on the mega-event sponsors’ consumer-based brand equities. The study's main theoretical references are Associative Network Theory (Collins & Loftus, ...
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Ver documentoA multiresidue method was developed to estimate community drug use during two weekends of the 2014 Soccer World Cup via wastewater analyses. Five of the 16 investigated substances were detected in all eight samples. Benzoilecgonine (BE), the major cocaine metabolite, was the most...
Ver documentoABSTRACT In this paper we propose a simulation-based method for predicting the 2010 and 2014Football World Cup. Adopting a bayesian perspective, we modeled the number of goals of two opposing teams as a Poisson distribution whose mean is proportional to the relative technical lev...
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Ver documentoThe aim of this work is to focus on the effects of meaning produced by formulations about Brazil and Brazilian (and its paraphrases). In this work, which has as its basis the theoretical-methodological principles of Discourse Analysis, we seek to understand the functioning of dis...
Ver documentoBetween 2004 and 2007, it was celebrated at the city of Valencia, Spain, the 32nd edition of the America's Cup, the oldest sport event, the most prestigious in sailing world and one of those of major economic and media impact that exists nowadays at international level. Although ...
Ver documentoBase don the ideas of Ricoeur (1997), who stated that narrating is a process of conveying meaning, this dissertation studies newspaper visuality in order to investigate the possible existence of a graphic narrative on newspaper pages distinct from the textual narrative. Pages pub...
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